Distortions in Memory for Maps

Evidence is presented for systematic errors in memory for real and artificial maps, local environments, and visual forms. These errors are attributed to two heuristics that are derived from principles of perceptual organization. Maps of countries or localities are conceived of as figures in backgrounds. Remembering the absolute location of figures is difficult, and is facilitated by remembering locations relative to other figures and/or relative to the natural directions of the figure. In ulignmenr, figures are lined up relative to one another, a phenomenon related to perceptual grouping by proximity. In t-oration, the natural axes induced by a figure converge with frame axes (north-south, east-west, or horizontal, vertical), a phenomenon related to perceptual organization by common fate. Heuristic-induced errors occur in a variety of tasks, and even when subjects are explicitly forewarned. These heuristics may be invoked in forming representations as well as in inference, and function analogously to syntax in locating smaller elements in larger units.